Yesterday, we went to Antibes after class for a day full of fun in the sun. On our walk home to Juan Les Pins, we decided to stop at the local Absinthe Bar. That was quite the drink, can't say I'm a huge fan of the taste but the overall experience with 10 of my peers made it enjoyable.
Today we woke up a few hours earlier than the past week, which was fine because I (finally) went to bed a few (4) hours earlier. The exhaustion this last week brought really caught up to me last night, but the experiences made the lack of sleep worthwhile. But bring on another week of sleepless nights and early mornings, because the 2016 Cannes Lions Festival started today!! Whoop whoop! Today and tomorrow are the "Health Lions" section of it, which consists of speakers and workshops with a focus on health. It was quite nice having the festival start with a smaller section, because it made the entire day less overwhelming.
An overview of my day pretty much went like this:
7 AM- wake up and check the train schedule (yes, the strikes are still going on so they're suuuuuper unreliable)
8:50 AM- take the train to Cannes
9 AM- get a coffee and panini as we figure out where on Earth we were even supposed to go upon arrival to this massive Palais
10 AM- wander the Palais in search of our "swag bags," filled with freebies, flyers, promos and ~swag~
10:30 AM- engage in virtual reality finger painting, this was insanely cool and unlike anything I've ever experienced before. The feeling of being in an alternative universe and creating something like art is just unexplainable.
10:45 AM- watch a talk about unlocking the hidden superpowers of healthcare brands and creating a good brand expereince
11:30 AM- Kaitlyn and I were intrigued by a 3D printer that was in process of printing a brain, so we stopped and talked to the man working on it. We ended up talking to him for about 30 minutes, and see his work. His company works on creating medical devices that do stitches that are cost and time efficient. He even gave us a 3D printed finger (way cooler and less creepy than it sounds.)
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| 3D printed finger |
1 PM- we found a Virtual Reality experience, hosted by Samsung. You got to sit in a roller coaster chair and wear VR goggles, and it is as if you're actually on a roller coaster. Every emotion and nauseating feeling I get when I'm going up a roller coaster, I was feeling sitting there. VR is amazing, but wow is it weird.
2-4 PM- we sat in on a couple of other speakers, interesting but not entirely my focus in this industry
4 PM- I was stuck with a choice, to go on a Yacht with 20 peers for an exclusive networking event or to see freaking David Copperfield LIVE. To me it was like I was being torn down the middle and could not make up my mind for the life of me. I utimately am extremely happy with my decision. With help from the crumby rainy weather, and my optimistic hopes that another yacht opportunity will arise, I chose to see David Copperfield. And it was amazing. He is not only inspiring but also just really freaking cool and good at what he does. #goals
Overall, today gave me a whole new appreciation and love for creativity and advertising. Each talk jumpstarted new creative juices and ideas, that I can not wait to hear more. After only day one, I know am fully confident that this industry is for me and I am incredibly thankful to my family for this actual once-in-a-lifetime opportunity.
Now, we are back at the residence enjoying a little evening nap before going out to Antibes for a night of fun. Moderation will be key tonight, since the festival only goes up from here. And I. Can't. Wait!!!!!
xo,
Shan
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